THE MARKET

Parents are worried, teenagers are tired of the arguments, and tools that manage screen time are a fast-growing market.

The Market in Numbers

Worldwide, screen-time management software is worth about US$3.8 billion (2025) and should reach US$9.7 billion by 2034, around 11% growth a year. In our survey of 62 students, 73% said social media is what they mainly use their phone for, and 82% think cutting screen time would sharpen their focus. Families want help.

Study Quest has two customers: the teenager who uses it and the parent who pays for it. Schools may follow later.

How We Reach Them

• Crowdfunding pre-order campaign to validate demand

and fund the first manufacturing run

• TikTok/Instagram content showing real "before and after" study sessions

• School partnerships with wellbeing coordinators for demonstration evenings

• Referral discount for parents (bring a friend, both get a discount)

• Exam-period promotions (Term 4/exam-season bundles)

Study Quest has two customers, the person who uses it, and the person who buys it

Key Customers

Schools

Public schools already ban phones during the school day. Study Quest carries that rule into homework time and lets families try it first.

Teenagers (13–18)

You want your free time back and fewer fights about your phone, and you won't use anything that feels like a punishment. You decide whether Study Quest works, so we test everything on students first.

Parents

You're tired of being the phone police, and the arguments don't end. You pay for Study Quest, so your trust is our brand.

Who Else Is Out Therre

Yondr: locked pouches sold to schools and venues, not families, with no rewards or study tools (Yondr, Inc. 2025).

Brick: a US$59 (about A$85) tap-to-block device that blocks apps instead of locking the phone away (Brick LLC n.d.; RBA 2026).

Unpluq: an NFC key that blocks apps, US$22 for the key or US$74 with a one-year subscription (Sawers 2025).

Aro: a smart box you close your phone into, with an app that tracks and rewards time away, from US$350 at pre-order (Fowle 2022; Lunsford 2022).

As far as we found, none builds study sessions around a student's task list and lets parents choose the rewards. That is our gap.

Who Else Is Out Therre

Yondr: locked pouches sold to schools and venues, not families, with no rewards or study tools (Yondr, Inc. 2025).

Brick: a US$59 (about A$85) tap-to-block device that blocks apps instead of locking the phone away (Brick LLC n.d.; RBA 2026).

Unpluq: an NFC key that blocks apps, US$22 for the key or US$74 with a one-year subscription (Sawers 2025).

Aro: a smart box you close your phone into, with an app that tracks and rewards time away, from US$350 at pre-order (Fowle 2022; Lunsford 2022).

As far as we found, none builds study sessions around a student's task list and lets parents choose the rewards. That is our gap.

Risks in this market, and how we handle them

Free tools. Built-in screen timers cost nothing, but 51% of students told us stopping is hard, so we sell a physical barrier, not another reminder.

Price. $130 is real money for a family. We prove demand with 300 pre-orders before making a box, and we sit far below Aro's pre-order price (about A$500).

Teens say no. If a teenager sees it as a punishment, the box sits in a drawer. We test every feature on students and let teens help choose the rewards.