THE STRATEGY

Pricing Strategy

Study Quest uses a cost-plus and competitor-based pricing approach: the box retails at $99, positioned above simple pouches (Yondr-style, ~$30–$40) but in line with tech-forward competitors like Brick (~$90 AUD) once its extra hardware (screen, app ecosystem, parental dashboard) is accounted for. An optional Study Quest Plus subscription ($4.99/month) unlocks extra virtual assistant customisation and an expanded reward marketplace — a second, recurring revenue stream beyond the one-off hardware sale.

Short-Term Goals (Year 1)

• Run a crowdfunding pre-order campaign targeting 300 pre-orders to validate demand before
committing to full manufacturing
• Reach break-even (~740 units sold — see Finance)

Study Quest — AT3 Working Document
• Secure 2–3 school wellbeing partnerships for demonstration events
• Use feedback from the first 100 customers to refine the app and reward system

Long-Term Goals (2–5 Years)

• Expand from a single lock box into a small product family (e.g. a smaller travel version, a shared
"family" version for siblings)
• Move from direct-to-consumer into retail partnerships (e.g. JB Hi-Fi, Officeworks, Big W)
• Explore international markets — excessive youth screen time isn’t an Australia-only problem
• Build Study Quest Plus into a broader family digital-wellbeing platform beyond the box itself

GOAL

ACTION

TIMEFRAME

RESOURCES NEEDED

Validate demand

Launch crowdfunding campaign

Months 1–3

Campaign video (the pitch!),
landing page, platform fees

Break-even

Fulfil pre-orders + open direct sales

Months 4–12

Manufacturing partner,
initial capital

School
partnerships

Contact 10 SA schools’ wellbeing
coordinators

Months 3–6

Demo units, marketing

materials

Refine product

Act on first 100 customers’

feedback

Months 6–12

App update cycle, customer

support

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