THE STRATEGY
Troy's Story
I'm a Year 12 student, and I was one of the students we observed. In that homework session I spent 15 of the last 30 minutes on my phone. I knew it, and I still couldn't stop.
Study Quest isn't really about selling a box. We want to give teenagers their focus back and families their evenings, and to prove that a school night can be calm again. The box is the first step toward a wider family digital-wellbeing platform. Below is how we get there.
Short-Term Goals (Year 1)
Long-Term Goals (2–5 Years)
• Run a crowdfunding pre-order campaign targeting 300 pre-orders to validate demand before
committing to full manufacturing
• Sell 500 boxes by month 12 and pass break-even (600 boxes) by month 15
• Secure 2–3 school wellbeing partnerships for demonstration events
• Use feedback from the first 100 customers to refine the app and reward system
• Expand from a single lock box into a small product family (e.g. a smaller travel version, a shared version for siblings)
• Move from direct-to-consumer into retail partnerships (e.g. JB Hi-Fi, Officeworks, Big W)
• Explore international markets — excessive youth screen time isn’t an Australia-only problem
• Build Study Quest Plus into a broader family digital-wellbeing platform beyond the box itself
Expected Timeline
GOALS
GOAL
ACTION
TIMEFRAME
RESOURCES NEEDED
Validate demand
Launch crowdfunding campaign
Months 1–3
Campaign video
landing page, platform fees
Build and Deliver
Finish safety testing, build the first run (320 boxes), deliver the 300 pre-orders
Months 4–9
Manufacturer, about $12,160 of stock
School
partnerships
Contact 10 SA schools' wellbeing coordinators and hold three demonstration evenings
Months 3–9
Demo units, marketing
materials
Reach Break-Even
Open direct sales from month 7, use feedback from the first 100 customers, and sell 500 boxes by month 12 and 600 by month 15
Months 7-15
App updates, customer
support
How We Set The Price
Study Quest sells for $130. We started with cost: each box costs about $55 to make, ship and sell, which leaves $75 to pay for the business. Then we checked rivals: Brick is about A$85 (Brick LLC n.d.) and Aro was about A$500 at pre-order (Lunsford 2022). At $130 we sit above simple tools because we lock the phone away and give parents rewards, and far below Aro. An optional Study Quest Plus plan ($4.99 a month) adds more rewards for recurring income.
